San Diego Event Florist
Designing Atmosphere — Creating Emotion
Feral Rose Floral is not just a floral design studio—it’s an invitation into a world where beauty, emotion, and wild elegance bloom in every arrangement.
About The Brand
Founded by Sarah Poyourow, Feral Rose Floral is rooted in a love of romantic color, wild-yet-refined design, and the art of creating atmosphere. These florals aren’t just arrangements; they’re experiences—living expressions of joy, intimacy, and beauty that linger in memory long after the last petal falls.
"I am so glad that we landed on Feral Rose Floral for our wedding flowers!! Sarah is unbelievably kind and thoughtful in creating her floral masterpieces!"
— Adi M.
About The Artist
I’m Sarah — florist, designer, and the heart behind Feral Rose Floral. You’ll usually find me with my hands full of roses, ranunculus, or whatever’s blooming wildest that week. I’m always chasing beauty, emotion, and those in-between moments where flowers become more than décor — they become memory, atmosphere, and story.
I’ve always been inspired by nature’s beauty. With a Master’s degree in Psychology and a background as a therapist, I’ve made a unique shift from the world of healing to the art of floral design.
This transition allows me to combine my passion for creativity with my understanding of emotions and connections. I believe flowers are a powerful medium for expression, capable of creating beautiful memories and enhancing any occasion.
The name Feral Rose Floral was inspired by my floral style, wild beauty with refined elegance, inspired by the untamed charm of nature. As your San Diego event florist, I cant wait to collaborate with you and bring your floral dreams to life!
xo,Sarah
What We Stan (And Stand For)
FLOWERS ARE NEVER just DECORATION
A LITTLE wildness MAKES EVERYTHING BETTER
CANDLES BELONG ON every TABLE, ALWAYS
COLOR PALETTES > MATCHY-MATCHY RULES
HYDRANGEAS DEMAND HYDRATION (AND RESPECT)
PETALS FALL, MEMORIES LAST
FROM my
HIGHLIGHT REEL
marrying my love!
our pups
SB my hometown
The Feral Effect
Style
Wild yet refined — that’s the heart of Feral Rose Floral. My designs balance untamed blooms with thoughtful structure, creating arrangements that feel romantic, whimsical, and alive with movement. Every color palette is chosen to evoke emotion and tell a story.
Approach
Flowers are more than decoration; they’re atmosphere. I listen deeply to each couple’s vision, then translate it into florals that feel like an extension of their love story. With an eye for detail and a love for the unexpected, I layer color, texture, and shape to create designs that feel both intentional and effortlessly natural.
Clientele
I work with couples who want flowers that feel personal, expressive, and unforgettable. My clients value creativity and trust me to bring their vision to life with artistry and heart. Whether it’s a sweeping installation or a single bouquet, they want florals that don’t just fill a space — they transform it.
