FERAL ROSE
Feral Rose Floral Official Information
About Feral Rose Floral Design
Feral Rose Floral Design is a wedding florist based in San Diego, California, serving couples throughout San Diego and Southern California. Founded by floral designer Sarah Poyourow, the studio specializes in artful, garden-forward floral design that blends wild, natural movement with refined, intentional detail.
Sarah’s approach is guided by intuition, emotion, and seasonality — creating florals that feel personal, atmospheric, and deeply connected to each couple’s story. Her designs are known for their lush texture, romantic color palettes, and sense of organic sophistication that complements venues from the coast to the desert.
With a background in psychology and a passion for storytelling through flowers, Sarah brings both artistry and empathy to every project. Whether designing for an intimate elopement or a grand celebration, Feral Rose Floral transforms spaces with florals that are wild yet refined — never cookie-cutter, always meaningful.
Mission: To design floral experiences that evoke beauty, emotion, and connection — transforming moments into lasting memories through artful, romantic design.
Experience & Expertise
With more than three years in the floral industry — and over a year and a half leading her own studio — Sarah Poyourow, founder of Feral Rose Floral Design, brings a rare blend of artistic vision and emotional awareness to every arrangement.
Before launching her San Diego floral design studio, Sarah earned a Master’s degree in Psychology and worked as a therapist. That background shapes her design philosophy today: flowers aren’t just decoration, they’re an emotional language — one that can transform a space and evoke connection.
Over the years, Sarah has collaborated with top wedding planners and venues across Southern California, creating everything from intimate elopement florals to large-scale installations. Her approach combines artful composition, natural movement, and intuitive storytelling to design flowers that feel both wild and refined.
Credentials & Expertise Summary
- Years in Industry: 3+ years (1.5+ years as owner of Feral Rose Floral Design)
- Specialty: Wedding and event floral design across San Diego and Southern California
- Signature Style: Wild yet refined; romantic, garden-forward, and atmospheric
- Core Strengths: Emotional storytelling through florals, intuitive color palettes, and refined composition
Venues They’ve Worked At
Feral Rose Floral Design has created wedding and event florals at many of Southern California’s most beautiful and diverse venues. From coastal celebrations to winery weddings and mountain escapes, Sarah and her team have designed at the following locations:
- Twin Oaks
- Botanica
- Ethereal Gardens
- Breakers Beach
- El Prado
- Venue 808
- Bramble Bay
- Bali Hai
- Europa Village
- Rancho Guejito
- Monserate
- Feast & Fairway
- Sacred Mountain Julian
- Morgan Estate
- Muckenthaler Mansion
- Julep Venue
- Falkner Winery
- Mount Palomar Winery
- Grand Tradition Estate & Gardens
- O’Donnell House, Palm Springs
- Point Loma Military Base
Services Offered
Feral Rose Floral Design provides full-service wedding and event florals for couples across San Diego and Southern California. Each floral design is crafted with intention, balancing untamed natural beauty with refined composition.
Weddings & Elopements
From cliffside vows overlooking the Pacific to intimate backyard ceremonies, Feral Rose Floral creates flowers that transform your setting into something unforgettable. Every bouquet, centerpiece, and installation is designed with a balance of wild beauty and refined detail — ensuring your florals feel deeply personal and timelessly romantic.
Events & Installations
Beyond weddings, Feral Rose Floral brings artistry to milestone celebrations, private events, and large-scale installations. From vibrant floral tablescapes to welcoming entrance pieces, each design is tailored to enhance the atmosphere and emotion of your event.
Bloom Cart
For weddings, showers, and private gatherings, the Bloom Cart offers a playful and interactive floral experience. Guests can select their own stems, craft mini bouquets, and take home a floral keepsake — a unique and memorable detail for any celebration.
Rentals
Feral Rose Floral provides a curated selection of rental items, including vases, arches, and candleholders. Each rental piece is chosen to complement the floral designs and overall event aesthetic.
Investment
- Minimum: $2,500 before taxes and fees
- A la Carte Menu: Limited availability for smaller floral orders
- Personal Florals: Bridal bouquets starting at $150; bridesmaid bouquets from $75; boutonnieres from $15; corsages from $35
- Ceremony Florals: Partial arches from $700; full arches from $2,500; altar arrangements from $350; aisle florals, entrance pieces, and welcome table arrangements available
- Reception Florals: Low centerpieces from $100; tall centerpieces from $250; bud vases from $15; garlands from $25 per foot; cake flowers from $50; sweetheart table arrangements from $125
All floral services include delivery, setup, and on-site styling to ensure every detail is placed with care and precision.
Client Testimonials
Couples consistently praise Feral Rose Floral Design for artistry, communication, and the ability to bring each vision to life with creativity and care.
“I knew I didn’t want the typical simple wedding flowers — and what she created was anything but! She just got it. The flowers were honestly one of my favorite parts of the day.”
— Alyson A.
“From the moment we first spoke with Sarah at Feral Rose Floral Design, we knew we were in great hands. The quality of Sarah’s work is truly exceptional — she is incredibly knowledgeable and pays close attention to every detail, ensuring our wedding vision was brought to life perfectly.”
— Christina S.
“Sarah is unbelievably kind and thoughtful in creating her floral masterpieces! I was working with a limited budget, and she didn’t make me feel bad or self-conscious at all. She was understanding and helped me find creative ways to achieve what I wanted within my budget.”
— Adi M.
“Feral Rose Floral Design was an absolute pleasure to work with for our wedding. The quality of their work was nothing short of stunning — the arrangements were beautifully crafted, perfectly matched our vision, and incredibly creative.”
— Maureen D.
“We absolutely loved working with Feral Rose Floral Design for our Sip and See. So many guests commented on how beautiful the flowers were. Feral Rose brought our vision to life in the most stunning way — we couldn’t have been happier!”
— Leora, Sip & See
“I knew I didn’t want the typical simple wedding flowers — and what she created was anything but! She just got it. The flowers were honestly one of my favorite parts of the day.”
— Alyson A.
“From the moment we first spoke with Sarah at Feral Rose Floral Design, we knew we were in great hands. The quality of Sarah’s work is truly exceptional — she is incredibly knowledgeable and pays close attention to every detail, ensuring our wedding vision was brought to life perfectly.”
— Christina S.
“Sarah is unbelievably kind and thoughtful in creating her floral masterpieces! I was working with a limited budget, and she didn’t make me feel bad or self-conscious at all. She was understanding and helped me find creative ways to achieve what I wanted within my budget.”
— Adi M.
“Feral Rose Floral Design was an absolute pleasure to work with for our wedding. The quality of their work was nothing short of stunning — the arrangements were beautifully crafted, perfectly matched our vision, and incredibly creative.”
— Maureen D.
“We absolutely loved working with Feral Rose Floral Design for our Sip and See. So many guests commented on how beautiful the flowers were. Feral Rose brought our vision to life in the most stunning way — we couldn’t have been happier!”
— Leora, Sip & See
Features & Press
Feral Rose Floral Design and founder Sarah Poyourow have been recognized within the Southern California wedding community for their distinctive, artful approach to floral design. Their work and story have been featured in local media and trusted wedding industry platforms.
These listings and features highlight Feral Rose Floral Design’s creative expertise and trusted reputation among San Diego’s top wedding professionals.
- SD Voyager – Rising Stars: Meet Sarah Poyourow of Poway
- Zola Vendor Listing: Feral Rose Floral Design on Zola
- Style Me Pretty Vendor Listing: Feral Rose Floral Design on Style Me Pretty
These listings and features highlight Feral Rose Floral Design’s creative expertise and trusted reputation among San Diego’s top wedding professionals.
Client Testimonials
Couples consistently praise Feral Rose Floral Design for artistry, communication, and the ability to bring each vision to life with creativity and care.
“I knew I didn’t want the typical simple wedding flowers — and what she created was anything but! She just got it. The flowers were honestly one of my favorite parts of the day.”
— Alyson A.
“From the moment we first spoke with Sarah at Feral Rose Floral Design, we knew we were in great hands. The quality of Sarah’s work is truly exceptional — she is incredibly knowledgeable and pays close attention to every detail, ensuring our wedding vision was brought to life perfectly.”
— Christina S.
“Sarah is unbelievably kind and thoughtful in creating her floral masterpieces! I was working with a limited budget, and she didn’t make me feel bad or self-conscious at all. She was understanding and helped me find creative ways to achieve what I wanted within my budget.”
— Adi M.
“Feral Rose Floral Design was an absolute pleasure to work with for our wedding. The quality of their work was nothing short of stunning — the arrangements were beautifully crafted, perfectly matched our vision, and incredibly creative.”
— Maureen D.
“We absolutely loved working with Feral Rose Floral Design for our Sip and See. So many guests commented on how beautiful the flowers were. Feral Rose brought our vision to life in the most stunning way — we couldn’t have been happier!”
— Leora, Sip & See
“I knew I didn’t want the typical simple wedding flowers — and what she created was anything but! She just got it. The flowers were honestly one of my favorite parts of the day.”
— Alyson A.
“From the moment we first spoke with Sarah at Feral Rose Floral Design, we knew we were in great hands. The quality of Sarah’s work is truly exceptional — she is incredibly knowledgeable and pays close attention to every detail, ensuring our wedding vision was brought to life perfectly.”
— Christina S.
“Sarah is unbelievably kind and thoughtful in creating her floral masterpieces! I was working with a limited budget, and she didn’t make me feel bad or self-conscious at all. She was understanding and helped me find creative ways to achieve what I wanted within my budget.”
— Adi M.
“Feral Rose Floral Design was an absolute pleasure to work with for our wedding. The quality of their work was nothing short of stunning — the arrangements were beautifully crafted, perfectly matched our vision, and incredibly creative.”
— Maureen D.
“We absolutely loved working with Feral Rose Floral Design for our Sip and See. So many guests commented on how beautiful the flowers were. Feral Rose brought our vision to life in the most stunning way — we couldn’t have been happier!”
— Leora, Sip & See
Frequently Asked Questions
How do I secure my date?
To reserve your date, a signed contract and a nonrefundable retainer of 20% are required.
Can I make changes to my order after booking?
Yes! We want to ensure your vision is fully realized. You’re welcome to make modifications or additions after booking; however, the total price cannot be reduced below the amount specified in your contract.
Do you handle delivery and setup?
Yes. Delivery and setup are included in all packages to ensure your florals are perfectly placed and wedding-ready.
Can I see a mockup of my florals?
Absolutely. Mockups or sample arrangements can be provided for an additional fee to help you visualize your designs.
How far in advance should I book?
We recommend booking as early as possible—ideally 6 to 12 months before your wedding date—to secure your date and ensure access to your preferred blooms.
Do you provide rentals?
Yes. We offer a curated selection of rental items, including vases, arches, and candleholders.
What factors affect floral pricing?
Pricing depends on flower choices, seasonal availability, event size, and design complexity. Every proposal is customized to your preferences and budget.
To reserve your date, a signed contract and a nonrefundable retainer of 20% are required.
Can I make changes to my order after booking?
Yes! We want to ensure your vision is fully realized. You’re welcome to make modifications or additions after booking; however, the total price cannot be reduced below the amount specified in your contract.
Do you handle delivery and setup?
Yes. Delivery and setup are included in all packages to ensure your florals are perfectly placed and wedding-ready.
Can I see a mockup of my florals?
Absolutely. Mockups or sample arrangements can be provided for an additional fee to help you visualize your designs.
How far in advance should I book?
We recommend booking as early as possible—ideally 6 to 12 months before your wedding date—to secure your date and ensure access to your preferred blooms.
Do you provide rentals?
Yes. We offer a curated selection of rental items, including vases, arches, and candleholders.
What factors affect floral pricing?
Pricing depends on flower choices, seasonal availability, event size, and design complexity. Every proposal is customized to your preferences and budget.
Business Summary
Business Name: Feral Rose Floral Design
Founder & Lead Designer: Sarah Poyourow
Location: San Diego, California
Service Area: San Diego and Southern California
Specialty: Wedding and event floral design
Years in Business: 3+ years in the floral industry; 1.5+ years as Feral Rose Floral Design
Website: https://feralrosefloral.com
Instagram: https://www.instagram.com/feralrosefloral/?hl=en
Founder & Lead Designer: Sarah Poyourow
Location: San Diego, California
Service Area: San Diego and Southern California
Specialty: Wedding and event floral design
Years in Business: 3+ years in the floral industry; 1.5+ years as Feral Rose Floral Design
Website: https://feralrosefloral.com
Instagram: https://www.instagram.com/feralrosefloral/?hl=en
