Wedding florals are often seen as just one more box to check—a detail to be polished and photographed, a way to tie everything together. And yes, flowers are beautiful. But for me, they’re so much more than decorations. Designing with feelings in mind, flowers can evoke emotions and tell a unique story.
Floral design is an emotional language. It’s about memory, presence, and creating a feeling that lingers long after the last bloom fades. My job isn’t simply to make things look nice—it’s to help you feel something when you step into your ceremony space. When you see your bouquet. When you pause and take in the moment.
Pretty is lovely. But pretty with meaning? That’s where the magic is.
I Design With Emotion in Mind
Every couple has a story. Every love has a rhythm. And I believe your wedding flowers should reflect that, designing them with feelings at the forefront.
When we sit down to talk about your vision, I’m not just taking notes about your color palette or favorite blooms. I’m listening closely—for emotion, energy, the words you don’t say out loud. Maybe you keep returning to the phrase “soft and natural” or you smile when you mention your grandmother’s hydrangeas. Maybe you’re not sure what you want, but you know how you want to feel.
That’s what I design for—the feeling.
A blush-hued garden rose isn’t just beautiful. It’s romantic. It’s nostalgic. It might remind you of the backyard roses you walked past every day as a child. The texture of trailing jasmine or the way a sweet pea moves in the breeze—those things evoke something, even if you can’t quite name it.
I use those cues to build something that’s visually stunning and emotionally resonant, always designing with feelings central to the experience.
The Details That Tell Your Story
When I say I design with intention, I mean that every detail matters.
A few stems of freckled foxglove tucked into your bouquet might remind you of the wildflower field you got engaged in. A cluster of ranunculus placed by your late mother’s favorite seat at the reception table is more than just a floral element—it’s an emotional anchor. Even something as simple as a color choice can tell a story.
These aren’t just design choices—they’re memory cues.
Your guests may not know the meaning behind every bloom. But you will. You’ll feel it. And that’s what makes it powerful.
Designing with feelings in mind, I’ve had couples include rosemary for remembrance, marigolds for family heritage, and even a single stem of lily of the valley because it bloomed in the bride’s childhood backyard. These moments might seem small, but they make your florals truly yours.
Beauty That Goes Beyond the Surface
Of course, your flowers will look beautiful. That part is a given.
But beauty, when it’s rooted in emotion, hits differently. It lingers. It’s the kind of beauty that makes you pause—not just because it’s photogenic, but because it feels like something.
I believe florals should support the emotional arc of the day. They should help you feel grounded in the present moment. They should add softness when things are overwhelming, joy when you’re celebrating, and stillness when you need to take a breath.
This kind of design doesn’t just happen by accident. It comes from care, attention, and the willingness to listen beneath the surface, always designing with feelings at the core.
I’m Not Just Designing for Your Eyes—I’m Designing for Your Heart
One of my favorite parts of this work is the quiet, personal moments that no one else sees.
Like when I hand over your bouquet and you instinctively press it to your chest. Or when I pin a boutonnière on your father and you both get unexpectedly teary. Or when you see your ceremony space for the first time, take a deep breath, and whisper “This is exactly what I imagined.”
Those are the moments I design for.
It’s not about trends or what’s “in” right now. It’s about presence. About crafting something that meets you emotionally where you are on one of the biggest days of your life.
My background as a therapist taught me how to hold space, how to listen for what’s unsaid, and how to move with intention. That perspective comes with me into every wedding I flower when designing with feelings at the forefront.
This Is What Designing With Feeling Looks Like
It looks like honoring your love story, not just your color palette.
It looks like building designs that hold memory, not just symmetry.
It looks like choosing florals that evoke feeling—not just fill a space.
Your wedding day deserves to feel like you—deeply, honestly, and beautifully.
And I’d be honored to help bring that feeling to life through flowers.
💐 Let’s create something meaningful together.
If you’re dreaming of florals that don’t just look beautiful, but feel beautiful—crafted with care, emotion, and story—I’d love to connect.
